CHAPTER 5

Creativity in Project Management

Creativity is the power to connect the seemingly unconnected.

—WILLIAM PLOMER, SOUTH AFRICAN AUTHOR (1903–1973)

Creativity is an essential component of successful project management. Psychologists have developed different theories explaining the process of creative thinking. Our ability to come up with creative solutions can be constrained due to creativity blocks, such as stereotyping, inability to see problems from another perspective, or fear of the “far out” alternative. Cultural and organizational blocks such as those related to corporate culture can significantly constrain the creative process ...

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