Public Relations, 4th Edition

11Community engagement and the third sector

Kristin Demetrious

In this chapter

1. Introduction
2. Community engagement
3. Modern times: towards an ideal society
4. Public relations, power and voice
5. Stakeholders
6. The rise of the third sector
7. Social media cultures and the public sphere
8. Conclusion

Introduction

Online global communities are massing, shifting the social and political contours of the twenty-first century, producing new ways of conceiving power and change. From the regions of Cambodia to the suburbs of Australia, the third sector—comprising non-governmental organisations (NGOs), not-for-profits and community action groups (CAGs)—is growing and will play an increasing role in shaping those changes. Within these groups, the role of public relations is ...