13Crisis and issues management

Hamish McLean


Managing a crisis is one of the most challenging and rewarding aspects of public relations. It takes a great deal of skill, leadership and common sense to save an organisation from destruction. Social media has significantly changed the tactics, strategies and objectives of crisis communication. Gone are the days of traditional 24-hour news cycles, where a crisis can break within an hour on radio or on the 6 pm television news. At any moment, via a multitude of social media platforms, an organisation could face an ...

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