Public Relations, 4th Edition

15Ethical practice

Lelde McCoy

In this chapter

1. Introduction
2. What are ethics?
3. The role of ethics in public relations
4. Public relations ethics in practice
5. Ethical challenges for practitioners
6. Ethics and social media
7. An ethical framework
8. Managing ethical issues
9. Conclusion

Introduction

Since the start of the twenty-first century the business and political landscape has changed dramatically. A continuing global economic crisis, harsher surveillance by and of governments, lingering public mistrust in institutions, the rise of digital and social communications channels and a 24/7 news cycle have placed companies, governments and third sector organisations under far more scrutiny than ever before. All aspects of organisational behaviour, from supply chain ...