Public Relations, 4th Edition

5Tactics

Paul Adams

In this chapter

1. Introduction
2. Controlled and uncontrolled communication
3. Choosing tactics
4. Conclusion

Introduction

You are running late for work. Do you phone ahead and tell your boss? Phone a work buddy to cover for you until you get there? Get ready a little faster and hope you can make it to work on time? Most of us make tactical decisions every day to achieve objectives that are important to us. Getting a tactical decision right can often be difficult, and there may be consequences if you get it wrong. Some planning and forward thinking about these choices before they happen may be helpful.

Public relations practitioners carefully plan campaign tactics, which comprise the full range of communication methods that can be used ...