Public Relations, 4th Edition

6Media relations

Jane Johnston

In this chapter

1. Introduction
2. The public relations and media relationship
3. The media
4. Media tools
5. Social media and citizen journalism
6. Media training
7. Conclusion

Introduction

Media relations is based on the relationship between public relations and the news and entertainment media. In recent years the rise of citizen journalism and social media have expanded the scope of media relations, requiring work with the media across all platforms and in many different ways. Effective relationships with journalists, editors, producers, radio hosts, camera operators, technicians, citizen journalists or bloggers require efficient, informed and ethical professional behaviour. Sometimes a job will entail working with a few select contacts ...