Public Relations, 4th Edition

9Corporate public relations and investor relations

Damian John Gleeson

In this chapter

1. Introduction
2. The importance of corporate and financial relations
3. The financial sector
4. Corporate and financial relations
5. Development of financial public relations
6. Publics
7. Corporate communication
8. Reputation capital
9. Conclusion

Introduction

This chapter explores the nexus between corporate public relations and the financial sector. It outlines the purpose of corporate public relations strategies, who undertakes them, and how they can contribute to a company’s quest to communicate financial and corporate information to diverse publics. In doing so it highlights the practice of investor relations, a specialist public relations area in the corporate sector.

Corporate ...