Index

Action Assembly Theory (AAT), 27

Albert, Prince, 9

Aristotle, 10, 43

Arrangement, canon of rhetoric, 13

Ashtadhyayi, 12

Attraction, 61

Audience

changing, 7273

leading, 73

sharing with, 7172

Audience factors, 5455

Baguwen, 12

Barnlund, Dean, 2223

Berlo, David, 22

Business speeches, analysis of, 78

Businesspeople, important role of, 19

Cain, Susan, 5758, 7478

Central Approach, 42

Chanakya, 12

Charismatic leader, 5960

behavioral trait of, 6168

and cause, 60

Charismatic leadership, 5758

behavioral trait of charismatic leaders, 6168

charismatic/transformational leader, 5960

communication and persuasion, 7778

factors impacting communication process from leadership theories, 6869

followers, effects on, 6061

lessons from, 73

meaning ...

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