Chapter 14. Web Integration
I have been quoted saying that, in the future, all companies will be Internet companies. I still believe that. More than ever, really.
The Internet, or the Web, has evolved from some separate world into something that is everywhere and in everything. It has become a technology platform enabling a multitude of different use cases. From a finance perspective, the following seem particularly noteworthy:
Web technology allows the provision of data and the gathering thereof
in a simplified manner and generally at reduced costs; it also speeds
up in general all associated processes. Large financial data providers,
like Bloomberg and Thomson Reuters, rely heavily on the Web and related
technologies to provide the financial world with data in real time.
Using the Web also facilitates trading of financial securities; even
private investors today have access to professional trading facilities
(e.g., online brokers like Interactive Brokers) and can trade
securities in real time.
Models like Software-as-a-Service (SaaS) allow both small companies, like startups, and large ones to provide applications in an efficient manner; even the smallest outfit can today reach a global target audience at very little cost. Large corporations benefit from web technologies, for example, when they use them to provide internal applications that are accessible and usable via any standard web browser, ...