Simple Email Service (SES)
If you build services that send out emails to users, it is hard to make sure they all end up in their inbox. If you use the local SMTP service from the application's server that sends the email out, it takes much work to configure the system properly so that the emails are not flagged as spam by the target mail servers.
Moreover, even if you do a good job, if the server's IP is part of an IP block that was blacklisted because a spammer used an IP close to yours to send out spam, there's not much you can do besides trying to remove your IP from the blacklisting services. The worst case scenario is when you get an IP that was used by spammers before you got it.
Making sure your emails end up where they are supposed ...
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