Acquisition tools, digital marketing, 4–5
Beacons, use of, 47–48
Bebo, 70
BenQ, 21
Branded crowdfunding, 82
Cell generation, 54
Connected consumer, 60–65
communication, 61
entertainment, 61–65
Content marketing, 18–19
Conversational networks, 6
Conversion tools, digital marketing, 4–5
Coupons, use of, 46–47
Digital marketing, 4
acquisition tools, 4–5
conversion tools, 4–5
retention tools, 4–5
tools, 72–75
apps, 74–75
coupon apps, 73
local tools, 73
mobile tools, 74
social tools, 72
vs. traditional marketing, 4
Duda Mobile, 74
Facebook, 2, 6, 11, 12, 16, 18, 25, 28–29, 34, 42, 43, 44, 70, 72, 88
as entry points to purchase, 20–21 ...
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