CHAPTER4
What Are We Engaging Our Employees About? Not Just Purpose, Higher Purpose
Their father and grandparents had worked here. It was our watch now; we were all custodians.
Tony Cox
Site manager, Outokumpu, describing the Higher Purpose for his site
What did Tony Cox mean by “custodian” in the quote above? I often hear speakers advocating employee engagement and supporting their case by business results and managerial metrics. These matter, but for most employees they do not provide a compelling motivation to act. What does fuel that motivation, that level of discretionary effort described in Chapters 1 and 2?
Context
Tony was articulating a deep sense of “why,” the challenge of purpose. He could instantly answer the question “What are we ...
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