Rattiner's Secrets of Financial Planning

CHAPTER 1Today's Financial Planning Profession

OVERVIEW

Today's financial planning profession is very different from the profession of the past. To put it into perspective from a TV commercial, “This is not your father's Oldsmobile!” The main reason for this is the world is changing rapidly. Probably too rapidly for most. Just look at the past year and notice the added stress, concern, and uncertainty many of our clients, friends, and family members have had with their financial portfolios, as well as other critical aspects that need to be addressed and thought out well, and ultimately put into motion so our clients have a legitimate chance of making their financial lives better going forward. In fact, probably one of the best things that is happening in these uncertain times is that many people who have not put in the time to manage their financial affairs are finally realizing the significance of being well prepared going forward.

So, the question becomes, how can you effectively plan to maintain your edge in this unique profession while managing your clients' expectations from the get-go? It's not a straight shot for your clients. Planners have to be forthright in their discussions with clients, which is no easy task. We will cover all aspects of making these objectives happen.

You will need to make changes to your practices to cover the new norm. The 2020s will certainly take our practices to the next level. The uncertainty that will exist going forward as well as the technological ...