CHAPTER FOURCHANGE HAPPENS; EVOLUTION IS REALITY

After the rise of competition in recent decades, the acceleration of change is the next big problem that has made business life more difficult. And what’s driving this change is technology.

No one has presented all this better than Clayton Christensen in his book The Innovator’s Dilemma. I would urge everyone who hasn’t read it to get a copy. Even just reading the foreword is worth the money.

Christensen has coined the concept of “disruptive technology” as the enemy of established technology and the businesses it supports.

Just to give you a sense of what is driving change, Table 4.1 gives some examples borrowed from the book. It’s pretty scary.

Table 4.1

Evolution Is Critical

Consider the carnage ...

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