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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
book

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by Jack Trout, Steve Rivkin
October 2009
Intermediate to advanced
224 pages
3h 20m
English
McGraw-Hill
Content preview from REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

* Peter F. Drucker with Joseph A. Maciariello, The Daily Drucker (New York, Harper Business, 2004), p. 77.

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Publisher Resources

ISBN: 9780071637107