RESTful Java Web Services - Third Edition

Social media benefits

User engagement through social media has seen tremendous growth and many companies use social media channels for campaigns and branding. Let us look at various benefits social media offers:

Customer relationship management	A company can use social media to campaigns their brand and potentially benefit with positive feedback from customer review.
Customer retention and expansion	Customer reviews can become a valuable source of information for retention and also help to add new customers.
Market research	Social media conversations can become useful insight for market research and planning.
Gain competitive advantage	Ability to get a view of competitors' messages which enables a company to build ...