Book description
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- 1. Digital Marketing Strategy Basics
- 2. Content Strategy
- 3. SEO and Content Strategy
- 4. Design Strategy: An Integrated Approach
- 5. Measurement Strategy
- 6. Writing for the Web
- 7. Producing Web Video
- 8. Content and Social Networks
- 9. Creating Usable Designs
- 10. Climate Ride’s Pedal Power
- Index
Product information
- Title: Return on Engagement, 2nd Edition
- Author(s):
- Release date: July 2014
- Publisher(s): Routledge
- ISBN: 9781135012922
You might also like
book
Return on Engagement
First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
book
The New Business of Consulting
Everything you ever wanted to know about consulting—a practical roadmap for aspiring entrepreneurs Seismic changes occurring …
book
Market Your Way to Growth: 8 Ways to Win
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough …
book
The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map …