Book description
This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.
Table of contents
- Title Page
- Copyright
- Table of Contents
- Preface
- Chapter 1: Revenue Management: An Overview
- Chapter 2: Relating Your Business to Its Environment: Building Strategy From Internal and External Analysis
- Chapter 3: Pricing Strategies and Yield Management
- Chapter 4: Process Management
- Chapter 5: Cost and Capacity Management
- Chapter 6: Performance Measurement
- Chapter 7: Summary
- Notes
- References
Product information
- Title: Revenue Management for Service Organizations
- Author(s):
- Release date: January 2011
- Publisher(s): Business Expert Press
- ISBN: 9781606491485
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