Millions of people experience revenue management every day, but you will search in vain to find courses on revenue management in most universities and business schools. The subject does encompass a large number of subject areas, which might explain why it does not feature as a subject in its own right. Furthermore, some of the methods involve sophisticated mathematics and statistics, which many business school students tend to avoid. We hope that this book will stimulate interest in this neglected area and fill a major gap in business school education.
For our part, we have researched and taught revenue management as part of our undergraduate and postgraduate courses for over 7 years. As part of our teaching, we have prepared a substantial ...
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