March 2017
Intermediate to advanced
384 pages
8h 40m
English
Many leaders pride themselves on setting the high level direction and staying out of the details. It’s true that a compelling vision is critical. But it’s not enough. Big picture, hands off leadership isn’t likely to work in a change situation, because the hardest part of change—the paralyzing part—is in the details. Any successful change requires a translation of ambiguous goals into concrete behaviors. In short, to make a switch, you need to script the critical moves.
—Chip Heath and Dan Heath, Switch: How to Change Things When Change Is Hard

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