“External enviornment factors: Economic, legal and political, technological, social and cultural, natural. Internal environment factors: Goals and objectives and culture, human resources, financial resources, production and supply chain capabilities, service capabilities, R&D and technological capabilities. Marketing strategy consists of: target markets, products, pricing policies, distribution channels, promotion policies, professional selling, advertising, sales promotion. Sales management activities consists of: account management policies, sales force organixation, ...
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