Skip to Content
Sales Force Management, 14th Edition
book

Sales Force Management, 14th Edition

by Mark W. Johnston, Greg W. Marshall, Jessica L. Ogilvie
March 2025
Intermediate to advanced
500 pages
18h 42m
English
Routledge
Content preview from Sales Force Management, 14th Edition

PART TWOImplementation of the Sales Program

A flowchart illustrates the relationship between sales management activities, determinants of salesperson performance, and outcomes.
Long Description for Part 2

The first section, titled “Sales Management Activities,” includes supervision, selection of sales personnel, sales training, and motivation of the sales force, with compensation systems and incentive programs listed under motivation. Arrows connect these activities to the middle section, “Determinants of the Salesperson's Performance,” which includes aptitude, skill levels, motivation level, and the salesperson's view of job requirements and role perceptions, covering accuracy, ambiguity, and conflict. The final section, “Outcomes,” lists performance measures, including ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Sales Strategies and Techniques

Sales Strategies and Techniques

Skillshub Ltd
Sales Force Management, 13th Edition

Sales Force Management, 13th Edition

Mark W. Johnston, Greg W. Marshall
Sales EQ

Sales EQ

Jeb Blount

Publisher Resources

ISBN: 9781040301319