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Sales Growth, 2nd Edition
book

Sales Growth, 2nd Edition

by Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, Marc Benioff
May 2016
Intermediate to advanced
320 pages
8h 44m
English
Wiley
Audiobook available
Content preview from Sales Growth, 2nd Edition

About the Authors

Thomas Baumgartner

Thomas is a senior partner in the Vienna office of McKinsey & Company. A leader of McKinsey’s Sales and Channel Management Practice, Thomas works with top executives in industries such as high tech, electronics, transportation, basic materials, telecommunications, and consumer goods to drive top-line growth programs. Over the past 15 years, he has directed original research that has unlocked new insights into customer-interaction models and go-to-market approaches in the digital and analytics age. From 2004 to 2007, he was a university lecturer on global B2B marketing and sales. He holds a master’s and doctoral degree in business administration from the University of Business Economics in Vienna.

Homayoun Hatami

Homayoun is a senior partner in the Paris office of McKinsey & Company. He leads the firm’s Marketing & Sales Practice in Europe, the Middle East, and Africa. Homayoun has a broad range of experience working with clients in Europe, the United States, and Asia to help them drive growth. A frequent speaker and publisher, Homayoun regularly engages on the most critical issues shaping sales management, from digital sales and analytics to the new challenges of sales leadership. He was a member of the MIT Corporation (the board of ...

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Publisher Resources

ISBN: 9781119281085Purchase book