Index

A

A/B split testing

AdWords, 331

emails, 333

inside sales scripts, 277

Access to data

auditor concerns, 194

issues, 72

territory management, 310

by users, 180

Accessibility

IT, 409

user, 413

Accounting and ongoing operations

cost containment, 396

investor relations, 398–399

process controls, security, and compliance, 396–397

profitability analysis, 394–395

quote to cash cycle, 390–394

tools, 236

workflows and streamlining, 395

Accounts

creation pages, 329

customer identification, 93–94

deduping, 110–112

enriching, 115–116, 230–231

lockouts, 179–180

migrating, 99

Named Account model, 295–298

names, 282–284

planning, 311

sales manager management, 311–312

SFDC object model, 78, 81

WaveMaps, 128

Accuracy

data, 71–72

forecasting, 233, 314

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