Hour 23. Helping People Find Your Web Pages

The HTML tags and techniques you discover in this hour won't make any visible difference in your Web pages, but they will help make your Web pages much more visible to your intended audience. For most Web authors, this may be the easiest—but most important—hour in the book. You learn how to make links to your pages appear at all the major Internet search sites whenever someone searches for words related to your topic or company. There are no "magic secrets" that guarantee you'll be at the top of every search list, but there are many reliable and effective techniques you can employ to make sure your site is as easy to find as possible.

This hour also shows you how to make one page automatically load ...

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