In this lesson, you learn how to set your campaign type, how to choose networks and devices for your ad to display on, and how to set the high-level options you need for your campaign, step by step.
In Lesson 3, “Creating Your First AdWords Campaign,” we created a campaign the “quick and dirty” way—making the choices that were most likely to be effective for a simple, possibly short-term campaign. Now it’s time to set up a campaign more carefully, better explaining the choices available to you along the way.
When you first create a campaign, you have two choices, as shown in Figure 5.1:
• Keyword-targeted campaign. A keyword targeted campaign is tied to certain keywords that ...