January 2011
Beginner
240 pages
4h 40m
English
Content preview from Sams Teach Yourself Google AdWords™ in 10 Minutes
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Lesson 3. Creating Your First AdWords Campaign
In this lesson, you learn how to create your first ad campaign and launch it. You create settings for your campaign’s location and language, write your first ad, choose keywords, set a budget, and set up billing. When you’ve finished, your ad campaign will launch.
Getting Started Fast
Google wants you to get going with your first ad campaign quickly. It’s in Google’s interest for you to start using the service—and spending money—right away. In most cases, this is probably a good idea. If you aren’t really ready to use the service full-bore yet, you can at least set up a test campaign, spending little money while learning your way around AdWords.
An AdWords ad campaign is simply one or more ads and ...
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