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Sams Teach Yourself Google AdWords™ in 10 Minutes by Bud E. Smith

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Lesson 3. Creating Your First AdWords Campaign

In this lesson, you learn how to create your first ad campaign and launch it. You create settings for your campaign’s location and language, write your first ad, choose keywords, set a budget, and set up billing. When you’ve finished, your ad campaign will launch.

Getting Started Fast

Google wants you to get going with your first ad campaign quickly. It’s in Google’s interest for you to start using the service—and spending money—right away. In most cases, this is probably a good idea. If you aren’t really ready to use the service full-bore yet, you can at least set up a test campaign, spending little money while learning your way around AdWords.

An AdWords ad campaign is simply one or more ads and ...

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