January 2018
Intermediate to advanced
470 pages
11h 9m
English
Content preview from Scala Machine Learning Projects
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Client subscription assessment through telemarketing
Some time ago, due to the global financial crisis, getting credit in international markets became more restricted for banks. This turned attention to internal customers and their deposits to gather funds. This led to a demand for information about a client's behavior for their deposits and their response to telemarketing campaigns conducted by the banks periodically. Often, more than one contact to the same client is required in order to assess whether the product (bank term deposit) will be (yes) or will be (no) subscribed.
The aim of this project is to implement an ML model that predicts that the client will subscribe to a term deposit (variable y). In short, this is a binary classification ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.