Contents
IntroductionFocus on What You Want
Chapter 1Why We Focus on What We Don’t Want
Chapter 2Rewire Your Brain for Better Outcomes
Chapter 3Play to Your Strengths and Control What You Can
Chapter 4Tune in and Take Charge
Chapter 5Craft Personal “I Wants”
Chapter 6Craft Professional “I Wants”
Chapter 7Turn Actions into Outcomes
Chapter 8Drive Red Cars to Critical Mass
ConclusionIt All Begins with You
Seeing Red Cars Visual, Auditory, and Tactile “Triggers”
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