July 2021
Beginner
288 pages
5h 12m
English
Content preview from Selling Your Startup
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8Building the Target List
Fundraising for your startup and focusing on the best investors, selling your company and positioning it, and crafting a winning pitchbook are all about considering and targeting the ideal shortlist of buyers for the optimal outcome.
Some entrepreneurs have become especially talented at consistently forging new startups and crafting them from the beginning to be acquired by a specific buyer or group of buyers. They design everything with the exit in mind before they launch. They can be in and out and create immense value and impact in a very short period of time.
It is worth noting that this is the rare exception rather than the common path. Most don't have this kind foresight and experience. Most first-time entrepreneurs don't think this far ahead. Generally those who do start with big aspirations of creating a startup to sell it for big numbers don't get it right when it comes to predicting their most likely acquirer on the first try (at least not from the time that they are pitching their seed round).
No matter at what point you are reading this on your journey—whether you've just started researching your first venture to get ahead of the game, or you're facing a fork in the road, or you're under pressure to find an exit and you're creating your pitchbook—building a target list of buyers is smart and extremely valuable.
The Importance of Building the Target List
What's so important about taking the time to build a list of potential buyers for ...
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