Introduction

We are pleased to introduce the paperback edition of a book that has become even more relevant to the business community since its first publication in 1999. Or perhaps we should say the relevance of the book is more obvious today, with the successes of the Marine Corps in the snowy mountains of Afghanistan and the baking deserts of Iraq. Rarely has the business professional, in search of an organizational model for success, had the answer so close at hand. One only has to turn on the television set, or read the morning paper.

Much has happened to the global business community since the first printing of Semper Fi. There was the collapse of the high tech bubble, and, soon after, the terrorist attack upon the very symbol ...

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