Service Design for Business

Index

A

1. Adoption journey
2. Agility
   1. approaches to
   2. developing
   3. insights
   4. overview
   5. in response to customer demand and technology
3. Alignment
   1. with customers
   2. internal alignment and collaboration

B

1. Back-stage processes
   1. back-stage view of customer experience
   2. overview
2. Beginnings, of customer relationship
3. Behavior
   1. business behavior from inside out
   2. customer behavior from outside in
   3. customer journeys and
   4. defined
   5. overview
   6. understanding
4. Brand-driven behaviors
5. Business concepts
   1. defined
   2. developing
   3. insights
   4. internal alignment and collaboration
   5. overview
   6. solving business issues with new concepts
   7. See also Business impact
6. Business impact
   1. achieving higher customer performance
   2. becoming a more digital business
   3. business behavior from inside out
   4. business objectives and solutions
   5. equating customer flow to business performance (See also Customer experience excellence)
   6. innovating business concepts
   7. launching and adopting new products or services
   8. overview

C

1. Challenges, applying foundations for. See also Service design foundations
2. Channels
   1. back-stage processes
   2. cross-channel views as tool
   3. designing customer journeys across (See also Digital business)
   4. front-stage processes
3. Coaching, for customer performance
4. Collaboration, internal. See Internal alignment and collaboration
5. Complaints, of customers
6. “Computer says no” phenomenon
7. Cost to serve, managing
8. Create phase, of design process
9. Creative design workshops
10. Cross-channel views, as tool
11. Customer-centric organizations
    1. building
    2. business ...