Preface
Shipping Is Greatness
Designing, building, and launching the right software is referred to as shipping in the software industry. Shipping software is not packing boxes and it’s not only hosting launch parties. Shipping is finding the right product, working through a complex and ever-changing process, and doing it quickly. Shipping is one of the few truly new crafts of our century. It’s newer than management because managers have been managing people for a long time. Business execs have been waving their hands at strategy for just as long, if you count stockpiling mammoth bones as inventory control. And marketers have been trying to sell another sprocket or cog since before sprockets and cogs existed. But shipping? Shipping software didn’t exist when you and I were born. Heck, it barely existed when your kids were born, and there are no classes you can take in school that will teach you how to do it.
Shipping software is new, but it’s also incredibly meaningful because it solves many problems. Shipping solves money problems, because your investors are always looking for results before they give you more money. It solves customer problems because the features and fixes your customers need are tied up in your ability to ship. It solves team problems because nothing is better for morale than making progress. If fame, fortune, and the pursuit of happiness are the question, shipping great software is the answer.
If you can ship, you can make nearly any software business successful, ...
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