April 2014
Intermediate to advanced
50 pages
1h 21m
English
Overview
It’s the tiny details that delight customers. Creating an
exceptional interface, whether it’s for a web page, an app,
or even products like bank ATMs, leads to loyal customers and word
of mouth recommendations. This guide by UX design leader, Giles
Colborne, focuses on how to create extraordinarily simple
interfaces by paying attention to the details. Complementing his
book Simple and Usable Web, Mobile, and Interaction Design, Giles
offers practical advice on how to create better web and mobile
interactions.
• Explore how to make interfaces that are effective,
efficient, and satisfying
• Learn from abundant examples of successful designs
• Get concrete time limits for specific website tasks
• Consider when perceived efficiency, in addition to real
efficiency, is advantageous for users
• Gain insight into measuring customer satisfaction
• Find out why it’s important to understand your users
and how to go about it
• Learn to balance avoiding errors with streamlined
communication (in other words, how not to treat users like
idiots)
• Anticipate users’ needs without bogging them
down
• Get tips on working with different types of users,
including those who are error prone
Author bio:
Giles Colborne has worked in usability and user-centered design
since 1991 beginning at British Aerospace. He developed some of the
first online publications at Institute of Physics Publishing in the
early 1990s and worked on numerous international websites before
founding cxpartners with Richard Caddick in 2004. cxpartners now
works with companies worldwide to create web and mobile user
experiences that are used by tens of millions of people. Giles is a
former President of the UK Usability Professionals’
Association, co-chair of IA Summit and has worked with British
Standards Institute in developing guidance on web accessibility.
His first book, Simple and Usable: web mobile and interaction
design is published by New Riders and has been translated into
Chinese and Korean.
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