Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

by Adam Toren, Matthew Toren
Released September 2011
Publisher(s): Wiley
ISBN: 9781118018200

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Book description

Lessons in applying passion and perseverance from prominent entrepreneurs

In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.

Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:

  • Offers instruction in whether and how to seek investors

  • Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers

  • Presents a comprehensive action plan for effective social media marketing

  • Explains how to build an information empire and become an expert

Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.

Table of contents

  1. Cover
  2. Praise for Small Business, Big Vision
  3. Title Page
  4. Copyright
  5. Foreword
  6. Preface
  7. Acknowledgments
  8. Permissions
  9. Introduction
    1. Why You Need This Book and Why You Need a Big Vision
    2. Our Story
  10. Chapter 1: The Importance of Having BIG Vision
    1. Fuel Your Fire with Passion and Perseverance
  11. Chapter 2: Rethinking Your Business Plan
    1. The One-Page Business Plan
    2. The Finance-Centered Plan
  12. Chapter 3: Investors Out—Collaborators In!
    1. Investors: A Question of Need versus Want
    2. When Your Needs Call for Investors
    3. Collaboration Is Key
    4. An Advisory Board as a Replacement for Investors
  13. Chapter 4: Hiring Employees: The Good, the Bad, and the Alternatives
    1. The Magic of Leveraging Your Time
    2. The Downside of Hiring Employees
    3. The Best of Both Worlds
    4. How to Find the Best Outsourced Workers
  14. Chapter 5: Laser-Sighted Marketing through Social Media
    1. The Magic of Social Media Marketing
    2. Four Keys to Social Media Marketing Success
    3. Bonus Tip: Use Social Media Automation Tools Properly
  15. Chapter 6: From Entrepreneur to Icon: Achieving Expert Status
    1. Embracing Your Expertise
    2. Building Your Information Empire
  16. Chapter 7: The Socially Responsible Entrepreneur: It's Not Always about You
    1. Social Entrepreneurship Is True Entrepreneurship
    2. Sustainability Is the New Bottom Line
  17. Chapter 8: Pulling a 180: The Business Turnaround
    1. Flexibility Allows for Transformation
    2. What to Do Before You Give Up
  18. Afterword
  19. Resources
    1. Awesome Tools for Today's Entrepreneurs
  20. Epigraph Sources
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Afterword
  21. Index

Product information

  • Title: Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
  • Author(s): Adam Toren, Matthew Toren
  • Release date: September 2011
  • Publisher(s): Wiley
  • ISBN: 9781118018200