CHAPTER 5
Financial Forecasting and Planning
Failing to plan is planning to fail. Financial forecasting and planning is a necessity for the small business manager who wants to avoid the stress and inefficiencies of managing a business by reacting to one crisis after another. With the possible exception of planning at the initial stages of start-up, financial planning is the one financial activity that is often ignored or completed at the last minute on an as-needed basis. Ironically, the planning for marketing, the planning for staffing needs, and the planning for building the size and scope of operations are often frequently completed, but the financial planning, which makes each and every one of these activities possible, is either left out ...
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