August 2018
Beginner
464 pages
12h 52m
English
Content preview from Small Business For Dummies, 5th Edition
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Chapter 11
Marketing: Products, Pricing, Distribution, Promotion, and Sales
IN THIS CHAPTER
Defining marketing and developing products or services
Determining a price and pricing strategy
Setting up a distribution system
Promoting your products or services and creating buzz with publicity
Understanding the role of online marketing
Realizing the importance of sales and customer relationships
Close the door, turn off your phone and computer, and put on your thinking cap. It’s time to discuss the topic of marketing and the process that defines it. After all, marketing is the one facet of your business that will separate your product or service from the hundreds (or thousands) of competing products or services in the marketplace. Yet, marketing is typically either number one or number two on the small-business owner’s list of the most difficult skills to master. (Managing employees is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.