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Social Media Marketing: An Hour a Day
book

Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton
October 2008
Beginner content levelBeginner
432 pages
11h 23m
English
Sybex
Content preview from Social Media Marketing: An Hour a Day

Chapter 8. Week 1: Build a Social Media Campaign

You've worked through the issues that drive social media and its acceptance by the people you want to reach. You've seen how you can use it to complement traditional and online channels. You've looked at the tools available to help you get ready to use it. Chapter 8 provides a quick dive into your emerging social media plan: Chapters 9 through 12 back it up with detail and channel specifics.

In this chapter, you'll develop a framework for your social media marketing strategy. You'll work through exercises designed to show you how to properly participate and influence the conversations that others use when evaluating your marketing claims and messages. Note that while traditional and online media ...

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Publisher Resources

ISBN: 9780470344026Purchase book