Book III
Content Marketing
Find out about ten platforms to consider for your content marketing strategy at www.dummies.com/extras/socialmediamarketingaio.
Contents at a Glance
Chapter 1: Growing Your Brand with Content
Determining the Best Content Platform for Your Needs
Selling Your Brand through Content Marketing
Chapter 2: Exploring Content Marketing Platforms
Using Podcasts and Video on Your Blog or Website
Using Social Media Platforms for Online Content
Chapter 3: Developing a Content Marketing Strategy
Chapter 4: Getting Your Content to the Masses
Creating an Editorial Calendar to Keep Content Flowing
Finding the Right Mix between Evergreen and Timely Content
Executing Your Content Strategy
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