Introduction
1.Ulaby (2009).
Chapter 2
1.Habicht (2001).
2.Elliott (2012).
3.Vadatum (2010).
4.Lipton (2008).
5.Mlodinow (2012).
6.Doidge (2007).
7.Bartlett (1932), p. 68.
8.Doidge (2007).
9.Levitan (2006).
10.Puk (2012, January), pp. 3–18.
11.Bartlett (1932), p. 68.
Chapter 6
1.Falkenhainer, Forbus, and Gentner (1989), pp. 1–63.
Chapter 15
1.The Brand Genius Award is an annual recognition of the brightest minds in advertising by AdWeek, a weekly American advertising trade journal.
Chapter 16
1.Falkenhainer, Forbus, and Gentner (1989), pp. 1–63.
2.Kuehne, Forbus, Gentner, and Quinn (2000, August), pp. 770–775.
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