May 2015
Intermediate to advanced
500 pages
24h 25m
English
Content preview from Sports Engineering and Computer Science
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289
Sports Engineering and Computer Science – Luo (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02650-6
Hung holdings analysis and study on the marketing strategy
of limited competition
Lei Wang & Bing Li
College of Foreign Languages, Northeast Dianli University, Jilin, China
ABSTRACT: Event marketing strategy to enhance corporate visibility using events, plays an important
role in the creation of good marketing environment. In this paper, through the holding of limited com-
pany in the Volvo Chinese open event marketing strategy to Hung Ming, we summed up the tournament
selection strategy, the promotion strategy, and sponsorship strategy. At the same time related issues lim-
ited event marketing for Hung holdings and puts forward corr ...
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