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SECTION 1: ENTREPRENEURIALISM
1 NATURE VERSUS NURTURE IN ENTREPRENEURIALISM
2 BLAST THROUGH THE OBSTACLES
SECTION 2: STARTING OUT
3 TOP TIPS FOR ENTREPRENEURS
4 FIVE THINGS TO CONSIDER BEFORE STARTING YOUR OWN BUSINESS
5 YOUR IDEAâ¦ WHO WANTS IT?
SECTION 3: KEEPING ON COURSE
6 BUSINESS MENTORING
7 HEAD OFF PROBLEMS EARLY â LEARNING FROM CEOS
CASE STUDY: FINDING A NICHE
SECTION 4: MARKETING
8 YOUR ONLINE BRAND
9 GIVING A START-UP WINGS
10 YOUR SOCIAL MEDIA SUCCESS PLAN
CASE STUDY: FROM WELFARE TO WORK
SECTION 5: LEGAL
11 SETTING UP JOINT VENTURES
12 PATENTS AND THE PHONE WARS
13 DOING BUSINESS ONLINE
CASE STUDY: BEING RESOURCEFUL
SECTION 6: FINANCE
14 SOMETHING FOR NOTHING? R&D TAX CREDITS
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