© Peter S. Cohan 2018
Peter S. CohanStartup Citieshttps://doi.org/10.1007/978-1-4842-3393-1_1

1. What Is the Startup Common?

Peter S. Cohan1 
(1)
Marlborough, Massachusetts, USA
 

Location matters to startups because the people who provide them with the resources they need to grow—revenues, talent, capital, advice—are more than producers of code or PowerPoint decks. They live in houses or apartments and commute to offices. They attend meetings and bump into each other randomly at coffee shops and in hallways. And company founders seeking to build, develop, and sustain vital trust relationships with their startup’s customers, suppliers, employees, mentors, and investors must meet with people in person repeatedly. Startups thrive or fizzle depending on ...

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