Chapter 3

How do initial ideas evolve into final ones? Exploring the cognitive size, structure and life of ideas using sticky notes

Bo T. Christensen a , and Morten Friis-Olivarius a , b       a Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark      b Copenhagen Institute of NeuroCreativity, Copenhagen, Denmark

Abstract

This chapter studies the development of ideas in how they are born and their rocky road towards becoming fully formed. While theories of creativity have long been occupied with finding cognitive explanations for how ideas are born, little is know about the “life of ideas”. However, studying the intricate processes in idea development is not easy due to the involvement of complex and often ...

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