April 2017
Beginner
192 pages
3h 39m
English
Content preview from Stories for Work
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Part I Shaping your stories
Storytelling has been around since the dawn of time and humans have always communicated using stories. Evidence of this is seen from the paintings left behind by our cave-dwelling ancestors to the Aboriginal culture and Dreamtime storytelling, which continues to be passed down generation to generation.
It's only recently, however, that modern business has started to realise the power and potential of this ancient art.
In a world of information overload and short attention spans, business people are looking for a more effective way to get their messages across and to help them stand out from all the ‘noise'. Combine this with an appreciation of being more authentic in the way we lead, and it is no surprise that storytelling has emerged as a powerful tool.
In this part, I take you through exactly why storytelling is so powerful in business, drilling down into the science behind it. I also cover the four main types of stories you will need, and how to find, construct and share your stories.
While the art of storytelling is an ancient form, the applications of storytelling in business are just being discovered.
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