Notes
1 Heath, Chip & Heath, Dan, Switch: How to Change Things When Change is Hard. New York: Broadway Books, 2010.
2 Aaker, Jennifer & Smith, Andy, The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. San Francisco: Jossey-Bass, 2010.
3 Heath, Switch, p. 228.
4 The Culture Group, Making Waves: A Guide to Cultural Strategy, Jan 2014, p. 2.
5 Ibid., p. 10.
6 http://thecorporation.com/film/about-film. Accessed July 4, 2015.
7 http://www.spannerfilms.net/films/ageofstupid. Accessed July 4, 2015.
8 http://www.takepart.com/foodinc/film. Accessed July 4, 2015.
9 http://storyofstuff.org/. Accessed July 4, 2015.
10 https://www.nfb.ca/film/we_were_children/. Accessed July 4, 2015.
11 BRITDOC, Good Pitch ...
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