February 2009
Intermediate to advanced
256 pages
5h 50m
English
“Gibbs and Humphries have gone further than any other authors in this vexed area of ‘strategic partnering’. Along the way they have exploded many myths, and got to the very essence of what works, when, and where. Their original typology of partnering types will be a vital aid to managers interested in understanding what is really happening in their supply chains, and how to address emergent issues. This is a ‘must read’ for those managers genuinely seeking to achieve and sustain higher levels of performance in the enterprise supply chains in which they participate.”
Dr John Gattorna, author, Living Supply Chains, and supply chain ‘Thought Leader’
“Marketing channels are critical to our ...
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