February 2009
Intermediate to advanced
256 pages
5h 50m
English
Content preview from Strategic Alliances and Marketing Partnerships
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Further reading
Brennan, R, Canning, L E and McDowell, R (2007) Business-to- Business Marketing, SAGE Advanced Marketing Series, London
Christopher, M (2005) Logistics and Supply Chain Management: Creating value-added networks, 3rd edn, FT Prentice Hall, Oxford
Christopher, M and McDonald, M (2003) Marketing: A complete guide, Palgrave Macmillan, Basingstoke
Coughlan, A T, Anderson, E and Stern, L W (2007) Marketing Channels, 6th edn, Prentice Hall International Series, Oxford
Cousins, P, Lamming, R, Lawson, B and Squire B (2007) Strategic Supply Management: Principles, theories and practice, FT Prentice Hall, Oxford
Davis, E W and Spekman, R E (2003) The Extended Enterprise: Gaining competitive advantage through collaborative supply chains ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.