CHAPTER 3

Accounting and Analytics

Data-Driven Decision Making (DDDM)

Digitization and globalization are trends that, while external to organizations and business decision makers, are effecting change within virtually every industry on multiple levels. Increased transparency and communication of information between customers and organizations, as well as organizations and partner organizations, has the potential to redefine how organizations interact both with internal stakeholders as well as external partners and customers. Obviously, business decision making and strategic planning are critically dependent on high-quality information that is produced on a consistent basis that can be compared to both internal benchmarks and external competition. ...

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