Skip to Main Content
Strategic Writing for UX
book

Strategic Writing for UX

by Torrey Podmajersky
June 2019
Beginner content levelBeginner
192 pages
4h 30m
English
O'Reilly Media, Inc.
Content preview from Strategic Writing for UX

[ Index ]

Symbols

* (asterisks), 58

A

A/B testing

about, 105–106

measuring completion, 107–108

measuring cost, 109

measuring engagement, 107

measuring onboarding, 106–107

measuring referrals, 109

measuring retention, 108

Accessible criterion (heuristics scorecard)

about, 115, 117

labeling measurement, 117, 119–120

language availability measurement, 117–118

reading level measurement, 117–119

aligning goals or people and organization, 2–4

ambiguous-tasks titles, 51–52

’appee example

about, 17

capitalization, 28

completing voice charts, 29–31

concepts, 22

confirmation messages in, 81–82

content review in, 143–145

descriptions in, 60–61

direct measurement of content in, 104–109

empty-state text in, 63–64

error messages in, 89–90

grammar, 26

heuristics analysis in, 114–133

labels in, 67–68

notifications in, 84–85

product principles, 21–22

punctuation, 28

researching content in, 110–111

text input fields in, 74–75

titles in, 50–52

transitional text in, 78–79

verbosity, 25

vocabulary, 23–24

voting concept in, 123–124

writing for the context, 138–139

asterisks (*), 58

attract (experience life cycle), 2, 4–5

audiences, general, 87

autocratic decisions, 34

autonomous decisions, 34

B

bias

in interviews, 112

in UX content, 127

blocking errors, 90

body text, 58–63

brand-name titles, 48–49

break (experience life cycle), 3–4, 9

Burnett, Margaret, 127

buttons pattern, 53–57, 122–123

C

Capitalization criterion (heuristics scorecard), 115

capitalization (voice chart), 18–19, 27–28

champion (experience ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

UX Strategy, 2nd Edition

UX Strategy, 2nd Edition

Jaime Levy
UX Strategy

UX Strategy

Jaime Levy
Storytelling in Design

Storytelling in Design

Anna Dahlström

Publisher Resources

ISBN: 9781492049388Errata Page