June 2019
Beginner
194 pages
4h 30m
English
Content preview from Strategic Writing for UX
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[ Index ]
Symbols
* (asterisks), 58
A
A/B testing
about, 105–106
measuring completion, 107–108
measuring cost, 109
measuring engagement, 107
measuring onboarding, 106–107
measuring referrals, 109
measuring retention, 108
Accessible criterion (heuristics scorecard)
labeling measurement, 117, 119–120
language availability measurement, 117–118
reading level measurement, 117–119
aligning goals or people and organization, 2–4
ambiguous-tasks titles, 51–52
’appee example
about, 17
capitalization, 28
completing voice charts, 29–31
concepts, 22
confirmation messages in, 81–82
content review in, 143–145
descriptions in, 60–61
direct measurement of content in, 104–109
empty-state text in, 63–64
error messages in, 89–90
grammar, 26
heuristics analysis in, 114–133
labels in, 67–68
notifications in, 84–85
product principles, 21–22
punctuation, 28
researching content in, 110–111
text input fields in, 74–75
titles in, 50–52
transitional text in, 78–79
verbosity, 25
vocabulary, 23–24
voting concept in, 123–124
writing for the context, 138–139
asterisks (*), 58
attract (experience life cycle), 2, 4–5
audiences, general, 87
autocratic decisions, 34
autonomous decisions, 34
B
bias
in interviews, 112
in UX content, 127
blocking errors, 90
body text, 58–63
brand-name titles, 48–49
break (experience life cycle), 3–4, 9
Burnett, Margaret, 127
buttons pattern, 53–57, 122–123
C
Capitalization criterion (heuristics scorecard), 115
capitalization (voice chart), 18–19, 27–28
champion (experience ...
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