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Strategic Writing for UX by Torrey Podmajersky

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[ Index ]

Symbols

* (asterisks), 58

A

A/B testing

about, 105–106

measuring completion, 107–108

measuring cost, 109

measuring engagement, 107

measuring onboarding, 106–107

measuring referrals, 109

measuring retention, 108

Accessible criterion (heuristics scorecard)

about, 115, 117

labeling measurement, 117, 119–120

language availability measurement, 117–118

reading level measurement, 117–119

aligning goals or people and organization, 2–4

ambiguous-tasks titles, 51–52

’appee example

about, 17

capitalization, 28

completing voice charts, 29–31

concepts, 22

confirmation messages in, 81–82

content review in, 143–145

descriptions in, 60–61

direct measurement of content in, 104–109

empty-state text in, 63–64

error messages in, 89–90

grammar, 26

heuristics analysis in, 114–133

labels in, 67–68

notifications in, 84–85

product principles, 21–22

punctuation, 28

researching content in, 110–111

text input fields in, 74–75

titles in, 50–52

transitional text in, 78–79

verbosity, 25

vocabulary, 23–24

voting concept in, 123–124

writing for the context, 138–139

asterisks (*), 58

attract (experience life cycle), 2, 4–5

audiences, general, 87

autocratic decisions, 34

autonomous decisions, 34

B

bias

in interviews, 112

in UX content, 127

blocking errors, 90

body text, 58–63

brand-name titles, 48–49

break (experience life cycle), 3–4, 9

Burnett, Margaret, 127

buttons pattern, 53–57, 122–123

C

Capitalization criterion (heuristics scorecard), 115

capitalization (voice chart), 18–19, 27–28

champion (experience ...

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